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You probably want to make money at the end of the day, but you need to provide your customers with the service theyβre looking for in order to make them happy and get their business.
Further Reading
This article discusses how business goals can be determined, especially within the context of a larger company.
- Aligning UX Strategy with Business Goals, by Sarah Bloomer, Lori Landesman, and Susan J. Wolfe.
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