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You have completed Information Architecture!
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In this video, we will cover how to apply IA best practices to website navigation, menus, and links between content.
New terms:
- User persona - a representative of the common website or app users; a profile that defines basic attributes of common users and helps designers and developers prioritize navigation and search options
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The options you provide to your
users will give them a clue
0:00
as to how they can find information,
so you could use navigation and
0:03
search to direct users down certain paths.
0:07
Let's say you're Domino's pizza,
for example,
0:11
the majority of people hitting the site
are trying to do one thing, order pizza.
0:13
So the navigation and
search features they provide
0:19
are designed to help a user
accomplish that specific goal.
0:23
cdbaby on the other hand is a website for
independent music artists
0:28
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