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Intro to Design Thinking

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Big Ideas

3:04 with Devin O'Bryan

There are several methods to generating big ideas. In this video, we’ll be creating small vignettes to get our ideas onto paper.

New Terms:

  • Big Idea – a holistic and open-ended solution to a user’s pain based in a user’s motivation or needs.
  • Feature – a prescriptive, non-holistic response to a user’s pain based in technology.
  • Vignette – a brief but descriptive depiction of events.
  • “Getting Caught in the Weeds” – an idiom that refers to being distracted by details and losing sight of the intended purpose.
  • Self-compassion – allowing for kindness and mindful forgiveness of oneself during times of failure.

Handouts

Further Reading:

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    Big ideas are holistic and open ended solution to user pain. 0:00
    They often use metaphor or analogies to describe the experience. 0:01
    For instance, have you ever described something as the Uber of something? 0:05
    Or maybe you've said it's sort of like if Google and fill in the blank teamed up. 0:10
    Big ideas are not the same as features. 0:16
    Features are instead prescriptive technology-based solutions 0:20
    to immediate interface problems. 0:24
    Let's try this, instead of the Uber of something example for a big idea. 0:27

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