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Researching User Needs

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Creative Brief

1:25 with Tomer Sharon

The creative brief is a 1-2 page document that defines what needs to be done and why following user research.

Klocek, S. (2011). Better together; the practice of successful creative collaboration. Cooper Journal.

Gothelf, J. (2013). Lean UX. O’Reilly: Sebastopol, CA.

Lindstrom, J. (2011). Design Studios: The Good, the Bad, and the Science. UX Booth.

Warfel, T.Z. (2012). The Design Studio Method. Agile UX NYC 2012.

The KJ Technique: A group process for establishing priorities, by Jared Spool.

Creating an Affinity Diagram Sophie Brenny and Freek de Bruijn

Using Affinity Diagrams Arizona Public Health Training Center

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    The creative brief is a one to two page document that defines what needs to 0:00
    be done, and why, following user research. 0:05
    It includes both primary findings and 0:08
    initial ideas for what needs to be done about them. 0:10
    The creative brief is not only a research summary, it also provides solutions for 0:14
    problems and needs identified during research. 0:19
    Here are the questions a creative brief is answering. 0:22
    What do we want to do? 0:26
    What is the goal? 0:29
    Why do we recommend it? 0:31
    What is the problem we want to solve? 0:33
    Who are we doing this for? 0:37
    Who are the users, and what problems are we trying to solve for them? 0:40
    How do users solve these problems today? 0:45
    How do you want users to solve the problem? 0:50
    Get specific around what actually needs to get done. 0:53
    Write a short story about 250 words 0:57
    that describes a person using the suggested solution to solve the problem. 1:00
    How do we know know we've been successful? 1:06
    What are the metrics we're trying to move? 1:08
    What would signal these changes? 1:12
    And how might it look like? 1:15
    You can refer to a complete to a complete sample creative brief in 1:18
    the notes section of this course 1:21

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