Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll

Researching User Needs

Preview

Start a free Courses trial
to watch this video

Sign up for Treehouse

Why It’s Important to Recruit the Right People

2:42 with Tomer Sharon

We will now go through a quick, straightforward process to help you recruit the right people for your user research activities. I call these people ‘study participants’, or just ‘participants’.

Worksheet: Do People Need My Product

Related Discussions

Have questions about this video? Start a discussion with the community and Treehouse staff.

Sign up

    Related Discussions

    Have questions about this video? Start a discussion with the community and Treehouse staff.

    Sign up

    [MUSIC] 0:00
    We will now go through a quick, straightforward process to 0:04
    help you recruit the right people for your user research activities. 0:08
    I call these people study participants or just participants. 0:12
    Participants keep you honest, they make sure your world view is right. 0:17
    They help you validate and invalidate your assumptions. 0:21
    They give you data which you turn into information, then to knowledge that 0:25
    helps you build great products and services that are human centered. 0:29
    Many entrepreneurs and product developers turn to their friends and 0:34
    family for feedback. 0:38
    Friends and family are always happy to give you feedback. 0:40
    The problem is that friends and family are biased. 0:43
    They are your friends, your family. 0:47
    How can they hurt your feelings? 0:50
    Of course your idea is great. 0:51
    Sure they'll use it. 0:53
    No doubt they'll pay for it, a lot. 0:55
    It is critical that you identify and 0:58
    recruit the right people for your customer research. 1:00
    Who are these right people? 1:04
    These are the people who you currently envision as your target audience. 1:06
    For example, if you live in Europe and 1:11
    your target audience is in North America you are not collecting good data if you 1:13
    go to the nearest supermarket and interview people. 1:18
    Recruiting the right participants will ensure you collect the right data, 1:23
    that you learn the best lessons, and that you truly validate or 1:27
    invalidate your assumptions. 1:30
    Social media can help you get the target audience that you're looking for. 1:33
    After defining who is your target audience, 1:37
    I will show you how to use social media to quickly, and effectively. 1:40
    To find your audience. 1:44
    Just before we start, 1:47
    I wanted to say that you would be using several online services during this stage. 1:48
    I'm sure you know that products change and that companies add new features and 1:53
    update existing ones. 1:58
    I'll be demonstrating stuff that might not be updated when you take this course. 2:00
    Keep in mind that the principles remain the same. 2:05
    I trust you to do the right thing, even if a feature has been updated. 2:08
    I'd like to introduce you to a word sheet I've prepared to accompany and 2:13
    document your work during this stage. 2:17
    You'll be using it next, so here's what you need to do to get it. 2:19
    Access the master worksheet. 2:24
    The name of the doc is worksheet colon do people need my product. 2:27
    And the link to it is in the video notes. 2:31
    From the file menu, select make a copy and rename your copy and 2:35
    voila, you are good to go. 2:40

    You need to sign up for Treehouse in order to download course files.

    Sign up

      You need to sign up for Treehouse in order to set up Workspace

      Sign up