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Preview
There’s a phrase amongst those who study communications— ”The Medium is the Message”. We’ll use this video to help you best define the medium through which your message will most effectively travel.
New Terms:
- Context -- the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.
Further Reading:
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Context is the circumstances that form
the setting for an event, statement, or
0:00
idea, and in terms of which it can
be fully understood and assessed.
0:06
And let me tell you,
context matters so much so
0:12
that an entire field of study called,
Media Theory,
0:15
was created to better understand
context when communicating.
0:20
There was a man by the name of
Marshall McLuhan who, in the 1960s,
0:25
made famous the expression,
the medium is the message.
0:30
Which in lay persons
terms roughly equates to,
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what you say can often be
overshadowed by how you say it.
0:37
Thanks to Mr. McLuhan and his famous
expression we now know that each medium or
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channel of communication has it's
own strengths and weaknesses.
0:47
Same applies for when you want to deliver
your body of work to an audience.
0:51
Your message has to travel
through a medium to your user.
0:58
And that medium needs to
be the most appropriate
1:03
medium if you're going to be effective
in communicating your message.
1:06
For example, YouTube and Vimeo are greats
if you have tons of video content.
1:10
Behance or Dribbble work well if
you're showing off visual design.
1:16
A GitHub repo, it's great if you have
dev work that you'd like to show off.
1:20
LinkedIn is a perfect
place to show your resume.
1:26
And, finally, Medium and
other blog formats are great if you have
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short to long form writing
that you'd like to show off.
1:34
But, perhaps, you wanna point out
a little of everything I mentioned or,
1:38
maybe, you don't care for
some of these particular platforms.
1:42
A self-hosted website is a nice
place to get started, but
1:47
understand that all of
the previously mentioned
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platforms have built-in
communities that you can leverage.
1:53
There's certainly nothing wrong with
hosting content on your own website while
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also posting your work to
these respected platforms,
2:01
especially if you link all of
that work back to your website.
2:05
Just be sure to take the advantage of
the ability to tag your content if
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the feature exist because that helps
with search engine optimization.
2:13
Now that you've learned about choosing
the appropriate places to show your work,
2:19
let's move in to the next stage where we
get into choosing the appropriate work
2:23
to show.
2:28
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