Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll
Well done!
You have completed Conducting User Interviews!
You have completed Conducting User Interviews!
Preview
You shouldn't interview just anyone during product development. You need to find people who match the criteria of your intended audience.
Definitions:
- Target audience - The group of people you perceive to be the main users of a product
- Participant criteria - The qualities you're looking for in the people who participate in your user interview.
- Assumption - Something that is accepted as true or you believe to be true, even though you don't have proof.
Related Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign upRelated Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign up
We will now go through a quick straight
forward process to help you recruit
0:00
the right people for your user interviews,
I call these people participants.
0:05
Participants help you validate and
invalidate your assumptions.
0:10
They give you data that
helps you build products and
0:14
services that are human centered.
0:17
You may be tempted to turn to friends and
family for feedback.
0:19
Friends and family are always
happy to give you feedback,
0:22
the problem is that friends and
family are biased.
0:26
They're your friends and your family,
how can they hurt your feelings?
0:29
Of course your idea is great.
0:33
Sure they'll use it.
0:35
No doubt they'll pay for
it, and a lot too.
0:37
It is critical that you identify and
recruit the right people for
0:41
a customer research.
0:45
Who are these right people?
0:47
These are the people who you currently
envision as the target audience.
0:48
For example, if you live in Europe and
0:53
you're target audience is in
North America, you're not collecting
0:55
good data if you go to the nearest
supermarket and interview people.
1:00
Recruiting the right participants will
ensure you collect the right data,
1:04
that you learn the best lessons,
and that you truly validate or
1:08
invalidate your assumptions.
1:12
First, the target audience
must be determined so
1:14
you know who you are looking for
in participants.
1:17
We need to determine their
participant criteria.
1:21
Go to attributes for
1:24
participant criteria are ones that
represent your target audience.
1:25
If you're not sure who
your target audience is,
1:29
that's perfectly fine, make an assumption.
1:32
During your user research
activities with those participants,
1:36
you'll figure out if your assumption
is validated or invalidated.
1:40
Here's a sample list of participate
criteria for an imaginary app for
1:45
learning how to dance.
1:49
Reside in the US, they have a smartphone,
1:51
they wanna learn how to dance,
and they use Facebook.
1:54
Give it a try,
think of a clothing store for adults.
1:58
How might we improve the in-store
experience of shopping with technology?
2:02
The store would like to know if a certain
idea they have is something their
2:07
customers would value.
2:11
In other words, they want an answer to the
question, do people need these products?
2:12
Now let's form an assumption.
2:18
An assumption is something
that is accepted as true or
2:20
you believe to be true,
even though you don't have proof.
2:24
Here is their idea
expresses an assumption.
2:28
We believe that parents who visit the
store with their kids need a device that
2:32
makes their clothing shopping experience
faster and more fun for their kids.
2:37
List a minimum of five attributes for
your target audience.
2:41
Don't limit yourself to
just five attributes.
2:45
If you have 10 or 20,
that's perfectly fine as a starting point.
2:48
If you have a timer, set it for five
minutes to list five attributes of people
2:53
who might be the target audience for
the clothing stores idea.
2:58
Who do you wish to recruit for
your upcoming user research activity?
3:02
Ready, go ahead, create your list.
3:06
I'll see you in the next video to discuss
creating questions from these criteria.
3:09
You need to sign up for Treehouse in order to download course files.
Sign upYou need to sign up for Treehouse in order to set up Workspace
Sign up