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You have completed Intro to Design Thinking!
You have completed Intro to Design Thinking!
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The action begins! This is the part where the design process gets very real. Empathy maps are the simplest way to workshop who your user is and find out what motivates them.
Handouts:
New Terms:
- Empathy Map – a design thinking tool made of quadrants that is used to better understand the overarching traits of a user; typically outside of the context of their workflow.
- Archetype – a collectively-inherited unconscious idea, pattern of thought, image, etc., that is universally present, in individual psyches.
Further Reading:
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We're gonna focus, however,
on one specific version of an empathy map.
0:00
It's a simpler version, and you're welcome
to pick up on other types of empathy maps
0:04
as you become more familiar
with using this tool.
0:08
The most important thing you can take away
from using an empathy map is the sort of
0:12
snapshot of our user
mentality it can create.
0:16
Empathy maps aren't an exact
representation of a single specific
0:20
human being.
0:24
Instead, they're a way for
us to consider a user archetype.
0:25
For instance, an urban college student
is up on the latest tech trends or
0:29
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