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Tailor your presentation based on your audience. Consider what types of information your audience wants to hear, their decisions, and their challenges.
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Before you start creating
your presentation,
0:00
consider who the audience will be.
0:03
Will they be executives, managers,
colleagues, or a mix of each?
0:05
Will you be presenting to someone
outside the organization?
0:10
Based on the attendees,
0:14
think about whether your presentation
will be formal or more casual.
0:16
For example, if you've been asked
to present at a leadership meeting,
0:20
you may want to ensure that your slides
are more polished than if you were,
0:24
say, presenting to a few
of your colleagues.
0:28
Based on the audience for
0:31
your presentation,
think about what motivates them.
0:32
Answer these questions.
0:35
What energizes them?
0:37
In other words, what type of information
are they interested in hearing?
0:39
What decisions do they make?
0:43
What challenges do they face?
0:45
Overall, your presentation style should
help your audience understand or
0:48
interpret whatever content
you were presenting.
0:53
For example, if you are presenting
something such as a financial update to
0:56
a large group of mix employees,
keep in mind that not everyone will have
1:00
the background to understand complex
accounting and financial terms.
1:04
On the flip side, if you are pitching
a new vacation usage policy to executives,
1:09
they will likely wanna hear about the
impact of the program in terms of numbers.
1:14
Dollars, saved or lost,
number of productive wok hours, and so on.
1:18
However you present your information,
think about your use of language and
1:24
be prepared to explain any domain-specific
jargon you may have to use.
1:28
Also, try to anticipate what types
of questions your audience may ask.
1:33
As much as possible,
prepare your responses in advance.
1:38
Of course, there's always a chance
that during the presentation
1:43
you'll get questions
you didn't anticipate.
1:46
When this happens, it's best to be honest.
1:49
It's okay to admit that
you don't know the answer.
1:51
Just promise to jot down the question and
get back to the person by a certain date
1:53
with an answer after you've
had time to research.
1:57
Or if there's someone in the meeting
with the expertise needed to answer
2:00
the question, you could politely ask that
person if they wouldn't mind sharing
2:03
their input without putting them on
the spot or demanding an answer.
2:07
What if you are preparing to present
to an audience that you've never
2:13
presented to before?
2:15
It may be challenging to know what kind
of information they will be looking for.
2:17
In that case, consider asking a trusted
colleague within the organization
2:22
who may have presented
to this audience before.
2:26
They may have great insight into
the types of questions that person or
2:28
people are bound to have.
2:32
If you don't have a resource like this,
don't worry.
2:33
In that case,
do your best to prepare ahead of time and
2:36
use the tools you're learning about
here to craft a presentation that will
2:39
appeal to the majority.
2:43
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