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You have completed Solving Problems with UX Design!
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In most cases, there’s a very big difference between what people say they need and what they actually need.
New Terms:
- Need: A need is a necessity arising from a certain problem, a real problem.
- Want: A want is what people think or say they need.
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The keyword is need,
let's clarify what that means.
0:00
A need is a necessity arising
from a certain problem,
0:02
let's consider the scenario
of booking a flight.
0:06
These days,
there are websites like KAYAK and
0:10
Google Flights, which allow you
to search multiple airlines for
0:12
the best flight, whether that's the
cheapest airfare or the shortest duration.
0:16
But before those products existed,
people had to search for
0:21
flights on several airline websites.
0:24
It was a hassle and there was always that
sinking feeling like maybe you didn't have
0:27
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